The Cities & Zodiac Signs Most Obsessed with Wearing Bling

The Cities & Zodiac Signs Most Obsessed with Wearing Bling 


It’s no secret that alongside the gradual lifting of COVID-19 restrictions, jewellery styles have become even more popular as a result of evolving pop culture trends and the rise of platforms like TikTok.


In light of this, a new study by Bohomoon reveals the global cities that are the most obsessed with jewellery in 2022 by analysing global jewellery import data, coupled with search volume behaviour of popular jewellery related keywords. 


Our study also analyses how much the average Brit is set to spend on jewellery in their lifetime and the most jewellery obsessed star signs across major UK cities.


Which cities buy the most jewellery around the world?


To reveal which cities are the most in love with buying jewellery in 2022, we analysed the annual search volume for over 120 jewellery related terms and annual jewellery import data by city. 


Some example search volume keywords we analysed included terms like “earrings”, “ring”, “necklace” and “engagement ring” to reveal which cities were searching for bling the most.


In the following, explore the top 5 cities with the biggest appetite for jewellery!


  1. New York

 

New York, one of the biggest and most bustling cities in the world and home to the diamond district hub of the US, is the 5th most jewellery-minded city in the world.


The city welcomes a whopping $874.6M annual jewellery imports every year, and with New Yorkers searching for jewellery related terms over 312,000 times annually - it’s clear to see how the city’s global & cultural influence tops the charts in our study.


  1. London

Filled with history and ancient traditions that have inspired jewellers across the globe, our study reveals that London is the 4th most attractive city for jewellery in the world. 


Importing over $337.5M dollars worth of jewellery every year, Londoners are clearly in love with bling as residents search for jewellery related key terms over 349,483 per year!


  1. Tokyo

Home to over 150 jewellery shops in the Okachimachi district, Tokyo is the 3rd most jewellery obsessed city in the world.


With over $592.1M worth of jewellery being imported into the city every year, coupled with almost half a million searches for jewellery related key terms (447,410) - it’s clear to see why this vibrant city of over 13 million residents ranks in our top 3 cities.


  1. Istanbul


Istanbul’s bustling bazaars are a staple of the Turkish jewellery trade. The iconic Grand Bazaar in Istanbul’s Beyazit region, which covers a staggering 47,000m², exists at the centre of this industry.


With over 600,000 searches for jewellery related keywords, the most of anywhere in the world, it’s not hard to see why Istanbul’s glittering jewellery markets are big enough to cover football fields many times over!


  1. Hong Kong

Ranking at number 1 and the world's most obsessed city with bling is Hong Kong. Hong Kong imports a staggering $11.7 Billion dollars of jewellery, whilst locals also love to search the internet for all things bling (179,162 searches per year). 


Known as Asia’s World City, Hong Kong is a jewellery shopping paradise with many world-renowned areas to purchase bling, such as Kowloon’s Nathan Road and Causeway Bay’s Hennessy Road, with many larger jewellery outlets having dozens of stores on the same street!


Take a look at the full ranking of the world’s most attractive cities for jewellery below:


Rank

City

Annual Jewellery Imports Per City (US$)

Yearly Search Volume of Jewellery Terms

Overall Score

1

Hong Kong

11,709,300,000

179,162

6.82

2

Istanbul

148,151,055

610,171

5.55

3

Tokyo

592,074,331

447,410

4.52

4

London

337,458,955

349,483

3.70

5

New York

874,566,581

312,148

3.63

6

Singapore

2,749,700,000

180,438

3.38

7

Berlin

95,239,670

266,285

2.99

8

Dubai

1,863,288,629

128,528

2.66

9

Ankara

50,308,516

210,515

2.56

10

LA

426,267,390

176,844

2.46

11

Sydney

213,051,161

182,659

2.42

12

Melbourne

217,019,928

164,650

2.29

13

Osaka

302,753,970

154,326

2.25

14

Rome

98,543,945

159,804

2.21

15

Milan

72,207,013

155,889

2.17

16

Hamburg

47,694,384

153,701

2.14

17

Toronto

102,051,409

131,020

2.00

18

Houston

248,706,103

118,954

1.96

19

Chicago

285,742,393

107,169

1.89

20

Munich

41,772,041

119,017

1.89


 

Which star signs buy the most jewellery?



Analysing our own internal global sales data at Bohomoon, we looked at some of our most popular star sign jewellery pieces to reveal which zodiacs are the most obsessed with buying jewellery across the world (and therefore the proudest to show off their zodiac signs!)


Through analysing our star sign jewellery sales data in 2021, our study reveals that Aquarius star signs buy the most star sign jewellery, followed by Leos, Libras and Cancer star signs.


Take a look at the full ranking below:


Rank

Star Sign

Most Jewellery Obsessed Star Signs (% of popularity)

1

Aquarius

10.21%

2

Leo

9.37%

3

Libra

8.86%

4

Cancer

8.60%

5

Scorpio

8.49%

6

Virgo

8.30%

7

Pisces

8.06%

8

Taurus

7.78%

9

Aries

7.69%

10

Sagittarius

7.67%

11

Gemini

7.58%

12

Capricorn

7.39%



The average Brit spends £8,283 on jewellery over their lifetime



In an effort to find out just how much Brits spend on jewellery every year, our study analysed consumer spending data for bling in the UK and using a forecasting formula we predicted how much Brits are set to spend in 2022.


Take a look at the full breakdown below:


Year

Consumer spending (in million GBP)*

UK population (in million)

Consumer spending per person (£)

2005

3,993

60.4

66.11

2010

4,357

62.77

69.41

2015

6,870

65.12

105.50

2020

6,586

67.22

97.98

2022

8,753

68.29

130.13


Our study found that the average Brit is set to spend £130 on jewellery this year, which equates to £8,283 over a lifetime of spending! 


It’s clear to see that while London ranks in the top 5 cities most fond of jewellery in the world, our research predicts that the UK as a whole is set to see increases in consumer spending for jewellery as well.


Which star signs purchase the most jewellery across the UK?



Analysing internal sales data for our most popular zodiac jewellery pieces in the UK, our research found that Londoners are the most excited about showing off their zodiac signs - in particular, Pisces ranks as the most popular in the capital.


Manchester, Glasgow, Birmingham and Bristol follow in the top 5 most star sign jewellery obsessed cities - with Aquarius, Taurus, Libra and Leo zodiacs ranking as the most popular.


Take a look at our top 10 ranking of zodiac jewellery obsessed cities below:


Rank

Zodiac Cities

Percentage of zodiac necklace popularity

Most jewellery obsessed star sign

1

London

33.46%

Pisces

2

Manchester

9.76%

Aquarius

3

Glasgow

6.40%

Taurus, Libra

4

Birmingham

5.59%

Aquarius

5

Bristol

5.04%

Leo

6

Liverpool

4.61%

Aquarius

7

Leeds

4.50%

Pisces

8

Nottingham

3.80%

Cancer

9

Newcastle

3.52%

Pisces

10

Belfast

3.04%

Taurus


If you’re just as in love with jewellery as we are, be sure to check out bohomoon jewellery and our latest pieces!


Sources


https://www.statista.com/statistics/290127/expenditure-on-jewellery-clocks-and-watches-in-the-united-kingdom-uk/

https://www.worldstopexports.com/jewelry-exports-country/

https://comtrade.un.org/pb/downloads/2020/VolII2020.pdf

https://www.bohomoon.com/ 

https://ads.google.com/